In the Era of pervasive smart devices, widespread, industrial-scale cloud computing, and near-ubiquitous Internet connectivity the bounds and restraints of traditional organizational structure are broken down.

Virtual – “frictionless enterprise is a business architecture that optimizes the use of connected digital technologies to strip out cost, delay, and opacity when harnessing resources and delivering outcomes. Simply put, it erases the barriers that get in the way of getting things done.
Think of it as an architecture rather than a specific class of organization, because traditional enterprises don’t map well to this new world. Enterprises must reshape themselves, unbundling their traditional operations in preparation to rebundle them in new configurations better suited to a connected, digital world.” Says, Phil Wainewright of Diginomica.

https://diginomica.com/frictionless-enterprise-as-a-platform-avoiding-uberization